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From the analysis PCB enterprises of China PCB industry''s future development

by: Dec 05,2013 696 Views 0 Comments Posted in Engineering Technical

Enterprises need to be more hunger, take a more positive attitude to find market opportunities and technical breakthrough, always maintained a jittery, every state, to continually push China PCB industry innovation and growth.

Since 2001, the first top Chinese PCB since its launch, has 12 years. Each annual rankings released has a lot of surprises, can also see China PCB enterprise growing. In the 12th top issue, we are delighted to see 93 PCB enterprises, 15 copper-clad boards, 10 special materials enterprises, 5 specialty chemicals companies, 10 special PCB equipment and instruments enterprises, six environmental protection clean topped the list.

Look from the top data for ten years China's PCB industry growth

2012 PCB enterprise overall sales revenue grew by 9% year on year, with the global electronics industry and sluggish growth in contrast to the PCB industry.

PCB top statistics include sales revenue exceeds one hundred million yuan on the enterprise and the industry chain of the main supporting enterprises, annual revenue in 2012 of 93 PCB enterprises overall sales revenue reached 88.4 billion yuan, rose 9% year-on-year in 2011, with the global electronic industry and PCB industry growth contrasts. From the proportion of PCB enterprises accounted for the proportion of China's overall sales in the PCB industry has been as high as 57%, compared with 2011 increased by 3%, the proportion of global PCB industry sales of 22.8%. The more than 2500 production enterprises in the world perfect competition in the market, it is a happy result.

The domestic PCB enterprises growth are also further speed up the pace. With the growth of China's PCB industry, such as shennan circuit co., LTD., zhuhai founder PCB development co., LTD., shantou ultrasonic PCB companies, such as a large number of outstanding domestic enterprises increasingly active on the stage of the industry development. In 2012, into the top domestic PCB enterprises up to 59, total sales income is 31.86 billion yuan, up 15% from a year earlier (leading to top 9% overall growth level), the proportion of top total sales revenue of 36%, compared with 2011 increased by 2%. From the perspective of a single enterprise scale, the number of sales revenue exceeds 2 billion yuan (two, respectively is shennan circuits and zhuhai founder) the same as in 2011, but the number of sales revenue exceeds 1 billion yuan, up four in 2011, reached 10, domestic PCB enterprises average annual sales revenue reached 560 million yuan.

In 12 years, with the rapid development of China's economy, China's PCB industry today's achievements and 12 years ago. Number, from the enterprise sales income over 100 million yuan in 2012 to 93, but only 28 in 2001; From the point of total sales revenue, 2012 is 88.4 billion yuan, 10.95 billion yuan for 2001 eight times; From a single enterprise scale, ranked first in 2012, the company sales income of nearly 6 billion yuan, in 2001, ranking the first enterprise only 1.3 billion yuan, at that time, only the enterprise sales revenue exceeds 1 billion yuan.

However, we also perceive clearly from the top of structural differentiation, the Chinese mainland enterprises with Taiwan investment enterprises on the mainland, as well as the difference between Japanese companies are still apparent. As stated earlier, the top ranking in 2012, the domestic PCB enterprises in 93 listed companies account for 59, but overall sales revenue accounted for only 36%, far below its quantity proportion. From a single enterprise scale, domestic enterprises ranked first shennan circuit co., LTD., sales growth of 7% in 2012, to 2.33 billion yuan, while the number one cause of zhuhai zixiang grew by 49%, to 5.98 billion yuan. Whether it's size, or on the grasp of market opportunities, compared to domestic enterprises and foreign enterprises have very big difference.

China continues to break through to PCB enterprise as own duty

Transformation and upgrading is still China PCB industry must insist for a long time to the direction of the task in front of the domestic PCB enterprises is very difficult.

From chase to transcendence, China PCB industry after a period of extraordinary journey, today, China's PCB industry has occupied more than 40% of global output, has made brilliant achievements. But as we see from the top data, China's PCB industry is not "rest easy", the direction of the transformation and upgrading is still we must insist for a long time, the practitioners, especially in front of the domestic PCB enterprises task is very difficult.

On the one hand, the electronics industry is facing increasingly severe external environment. In recent years, the electronic manufacturing industry to the influence of the final demand, growth is weakening, the industry as a whole, growth, growth momentum is insufficient, affect the growth of the PCB enterprise; At the same time, factors such as rising costs, policy dividend disappears also continues to influence the development of PCB enterprises in China. Demand downturn coincided with high cost, as the middle of PCB manufacturing enterprises are facing more and more challenge, so in the past two years has been more and more Chinese PCB enterprises began to "go west", part of the enterprise also began to gradually out of China looking for lower cost manufacturing base. These challenges in the future China will likely become the norm exist for a long time, it also means that key addition to the rapid development of our past or as industry environment, industry policy and more foreign companies have been change, has been broken into. As a result, China PCB enterprises need to constantly adjust the rhythm of the self adjusting to adapt to the industry, with the international outstanding enterprises at the same time to have the courage to compete on the same platform.

On the other hand, the national development and expansion of PCB industry, and realize an important mission of China's electronic information industry to take off. As we all know, the PCB industry in the whole machine products, the electronic information industry cost proportion is not high, but as the "mother of the electronic products, its core support and interconnection of the whole machine products is critical. Electronic industry of China is already the world's manufacturing power, in many fields, such as mobile phones, computers, color TV, shipments have dominated the global monopoly, but had to admit that, in the field of high-end products, the competitive power of China's electronics and there is still a large gap between developed countries and regions. With the thin and small electronic products, intelligent and green demand is higher and higher, role to play in supporting and interconnected to the PCB products is also put forward higher requirements. So, China PCB practitioners need to stand at the height of promote national electronic industry, through the electronic circuit technology and technical ability to ascend, constantly promote the growth and progress of China PCB industry, also from another level to support the growing of China's electronic information industry.

Relying on technology and management to find the breakthrough point of industry development

Let the enterprise's own technological progress pace consistent with the market demand, adapt to the market trend, enterprises can stand in the end of the development of the industry.

PCB enterprises in China need to strengthen the technical ability to fit the market demand, to grasp the development of the global electronics industry. Market and technology is the settlement of the electronics industry, PCB industry is no exception. In recent years, although the industry as a whole grew slower than ever before, but we also found that structural opportunities in different periods: traditional PC industry slump, but the mobile terminal is emerging; Telecommunications equipment industry growth slowed, cloud computing begins to release kinetic energy; Predict the near future, wearable, intelligent electronic products and gradually to attract the attention of the world, intelligent unmanned, green new energy vehicle position will further highlight...Seize the fast-changing market growth opportunities, the key is to can we fundamentally grasp the long-term evolution trend of market and technology, can let the enterprise's own technological progress consistent rhythm and the demand of the market, if successfully caught this, complied with the market trend, enterprises can stand in the side of the industrial development, in an impregnable position.

Changes in PCB industry in recent years, from the side also proves this point. Global HDI products demand is growing rapidly in 2010, xin xing, jian ding, and other enterprises has made good performance; Global PCB industry in 2012 presented under the weight of the recession, but the soft board is a sharp growth, "ding, zhuhai zixiang such companies also showed a striking increase. These firms, which conforms to the trend of the market, while keeping the rhythm of their technological progress and the market demand made rapid growth pace consistent condition. But this kind of growth is the need to build on the basis of long-term accumulation of technology to achieve.

Hin hing in the early 20th century began to put into HDI technology research and development, long-term accumulation was laid a success today. If it's just a temporary follow suit, the result will be counter-productive. Detonated HDI products demand in 2010, we see global companies rushing, self-built or investment, or merger integration, global HDI investment boom, continuously during rapid inversion result of supply and demand situation, not to mention a head up.

Strong management, operations, is China's another PCB enterprise core breakthrough. Since China's reform and opening up, we learn from the international excellent enterprise with the accelerating pace and lean six sigma, process reengineering, and so on advanced thought and the idea started in Chinese enterprises. Despite years of learning has made great progress, but had to admit that we in the management and operation level and international outstanding enterprises still exist very large gaps, such problems as lack of fine management, low efficiency of management is still relatively prominent. So, process-oriented, lean, automation management to promote will be the trend of future Chinese enterprises to continuously improve the PCB, only through the management and technology to cooperate with each other, promote each other, is possible achievement in the future the world's top companies, only one improved enterprise, and to fundamentally change the pattern of China's PCB industry big but not strong.

The industrial chain of the synergy development is the key to the development of China's PCB industry breakthrough. Today to see the structure of industry of developed countries and regions, all does not conform to the two ends of the smile curve of strong, weak characteristics among them, but these countries and all through the process from simple contract to occupy the high-end. From the top of copper clad, special equipment, raw materials, and other enterprises, the domestic industry chain on the overall enterprise strength weak, it also determines the Chinese PCB industry supply chain in relatively high external dependency, especially on the part of the key materials. Therefore, the coordinated development of the industrial chain of China next breakthrough development of PCB industry has important significance, we need in the industrial added value is high, together on the very weak link at present, go on a collaborative, middle and downstream of the development.

We are currently in phase transformation and upgrading of industry, both inside and outside of business problems and testing the every practitioner. Even so, we should also have confidence in the development of China's PCB industry, because we have is the important engine of global PCB industry development, if we cannot resolve some problems, so the situation facing the European and American companies will be more serious than we. In other words, we should be more brief darkness before the dawn the mid-term efforts to explore, strive for an early breakthrough and upgrade. As China's vanguard troops and leaders in the PCB industry, enterprises need more hunger and a more positive attitude to find market opportunities and technical breakthrough, not to scale effect and complacent, nor demand short downturn and being bitter, always maintaining a state of jittery, are treading on thin ice. Only keep in this way can the source of power, constantly promote innovation and growth of the Chinese PCB industry, to realize China's electronics industry continues to render vigorous development contribution.

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