In 2008, as the U.S. subprime mortgage crisis evolved, the international financial crisis started. In the fourth quarter of 2008, the international financial crisis began to hit the real economy, including electronic information manufacturing industry. As the basis of electronic information industry in 2008, down nearly 15% compared to the printed circuit industry around the world.
In 2008 China's PCB industry production/output with flat in 2007
China's printed circuit industry over the past 20 years, the annual average growth rate of 25.3%. In 2008, the industry to realize the output value of 118.3 billion yuan, compared with growth of 1.77% in 2007, imports and exports was $21.37 billion, up 4.91% from a year earlier.
In the past few years, China's printed circuit industry facing the domestic and international market environment and industrial environment are changed. With the development of the globalization of China's printed circuit industry, the adjustment of the layout of enterprises, enterprises in China to the strengthening of environmental governance, China's printed circuit industry gradually to bid farewell to the past period of low-cost competition, entered a new era of transformation development. In the fourth quarter of 2008, by the impact of the international financial crisis, Chinese enterprises had plunged, printed circuit capacity is insufficient, the development direction is not clear. These lead to China's printed circuit output fell sharply in the fourth quarter of last year, also showed a sharp decline in sales.
In the first half of 2008, in our statistics in the enterprise, enterprise production rose 11.53%, sales increased 11.94% year on year. Overall, China's printed circuit industry still present a good momentum of development. But the enterprise profit tax amount for the first time in 2.31% negative growth.
By November 2008, the international financial crisis impact the global manufacturing quickly. The globalization of China's printed circuit industry development condition, cause the enterprise order, capacity utilization is insufficient.
Throughout 2008, benefited from January to October high growth, yield and output value in China's printed circuit industry basic flat with a year earlier, but the total annual profits fell 6.85% year on year.
Even so, China's printed circuit industry technical level and supporting capacity continues to increase.
In the fourth quarter of 2008, including printed circuit, electronic information industry growth is fallen sharply, the Chinese government quickly issued multiple economic stimulus policies, stimulating domestic demand. At the same time, the government adjust industrial policy, implement a proactive fiscal policy and a moderately easy monetary policy, improve the related products of export tax rebates, reduces the related products import tariff, the stability, including printed circuit industry, the development of electronic information industry.
In the past few years, China's printed circuit industry average growth rate of more than 20%. But affected by industrial environment changes and the effects of global industrial restructuring in 2008, over the next two years, China's printed circuit industry will experience integration and structural adjustment, the manufacturer will gradually decline, small and medium-sized enterprises to concentrate in industrial park, turn to the high-end products.
Predictably, the technology level of China's printed circuit industry and industrial supporting ability to a new level.
China's PCB industry will experience with migration and ascend
China's printed circuit industry already realize the globalization development, therefore, inevitably affected by the world economic situation and the impact of changes in the global electronics industry. In 2001, when there is a giant global printed circuit industry downturn, China's printed circuit industry scale is small, internationalization degree is low, the external dependency is not big, so there is no affected by too much. But in 2008, the international financial crisis has a huge impact on China's printed circuit industry. China's printed circuit industry face declining exports and a sharp drop in orders, margins and difficulty of enterprise management, and many other challenges. To this end, the development strategy of the enterprise for the next step becomes the focus of attention.
China's printed circuit industry after nearly 20 years of rapid development, the 2008 annual output value reached 118.3 billion yuan, in the global printed circuit industry occupy the first place; China's printed circuit industry production enterprises nearly thousand, printed circuit manufacturers all over the world the total number of nearly half. In recent years the rapid development of China's printed circuit industry covers the technology development is weak, backward management level is low, environmental governance and professionals scarce and so on. Sparked the export trade of the international financial crisis, China's industry environment change, make very high external dependency of China printed circuit manufacturers face multiple pressures.
In the next few years, China printed circuit enterprises will experience the process of industry consolidation, migration and industry promotion. A batch of outstanding enterprise will develop steadily, and after a low gain greater development opportunities. At the same time, some management technology level is low, environmental governance backward enterprises will gradually eliminated by the market.
In 2009, we expect China's printed circuit industry sales fell 18% from a year or so. In 2009, the enterprise how to develop new markets, and rapid development in the industry adjustment is a key problem facing the industry at present. Therefore, enterprises should be hard in the following aspects:
It is a hard skills, integration of resources, to prepare for the next round of industry development.
Most China's printed circuit industry enterprises in 2009 will have enough capacity. They have to adjust business strategy, and actively to reduce inventory and did their best to control the cost. But just living is not enough. Enterprise should take advantage of the present time, improve the management level. Optimize production line, for example, research and development of new technologies, enhance the level of quality and establish a quality management system (such as six sigma, etc.) and adjust the supply system, etc., in the hope of recovery in the global industry, seize opportunities, in competition.
Second, optimize the product structure, improve the quality level.
At present, the vast majority of China's printed circuit industry enterprise product prices sharply lower pressure, even high-end HDI (high density board) also in the sharp decline in prices of the products. Many manufacturers wandering around breakeven point. These factors affect the quality of the manufacturer's product structure adjustment and the level of global ascension. But in the printed circuit industry development trend, at present, the low-end products step by step to develop in the direction of large-scale, high-quality, environmentally friendly, low grade of product market competition will be more intense. Will not improve product structure, make the enterprise face greater pressure to survive in the future. Only by one step ahead, with reliable product quality, to establish a reasonable product structure, multi-level marketing strategy, to occupy a position in the fierce competition.
Three is pushing clean production and pave the way for long-term development of enterprises.
China's printed circuit industry in the aspect of environmental protection and abroad there is a larger gap. The Chinese government to clean production, environmental protection is more and more attention, relevant laws and regulations in succession law promulgated, law enforcement and more fair. In the future, China's printed circuit industry to develop environmentally friendly industries. Among them, the large enterprises will be through to improve its management level, realize the clean production and energy conservation and emissions reduction, realize "three wastes" completely processing and recycling of resources. Small and medium-sized enterprises to implement centralized management, industrial park to the central in order to realize sustainable development. Enterprises should actively seize the opportunity of the industry adjustment, make full use of the relevant national policy, actively realize orderly migration of industry, the future development lay the foundation for the enterprise.
Five major markets for new opportunities
In 2009, the Chinese PCB enterprises should how to actively seek development opportunities? I want to have the following several aspects: one is to actively expand domestic demand and promoting industrial structure of China policy and guidance; 2 it is to improve the structure of the international and domestic market, take the opportunity of the global supply chain to adjust the layout. So, the enterprise can seek to a broader market space. I think the following market will be able to support the development of China's printed circuit industry:
First is that China's 3 g communications market start to bring new business opportunities. In 2009, is the key to the development of 3 g communication in China. China as the world's largest communications market, infrastructure is still relatively weak, communication operation and service and a huge space for development. In 2009, China's three major communication operators in 3 g communication investment will exceed 150 billion yuan. Comprehensive upgrade of 3 big operators networks and the business will be communication manufacturing enterprises in China, including PCB supply enterprises, bring the development opportunity. At the same time, the application of 3 g will greatly promote the development of smart phones, intelligent mobile phones will be at a faster speed instead of traditional, provide high density board production enterprises in China with the power of growth. With the development of 3 g to the blackberry, apple iPhone, Google mobile phone as a representative of the European and American high-end products to market fast growth in China and other developing countries, to provide high-end printed circuit manufacturing growth momentum.
Second is digital TV as the center of information home appliances products are replaced by new ones. China information home appliances has expanded from the popularization stage to upgrade stage, especially in flat-screen television, high-definition digital products for the application of center is rapidly spread across the country. In 2009, will be more rapid growth in the market.
Third is the home appliances to the countryside product boost domestic demand. Home appliances to the countryside has inspired from televisions, refrigerators, washing machines, microwave ovens to computers, mobile phones and even car products consumption potential, in 2009, will provide new growth opportunities for the enterprise.
Fourth is low-priced netbook market is growing fast. From 2008 to 2008, the appearance of products such as netbooks, broke the computer products previously established business image, make many ordinary people can also use a laptop. At the same time, the netbook in aspects such as product design, improve function, channel development is gradually perfect. Predictably, in 2009 and the next few years, the market demand will continue to grow.
Fifth is the automotive electronics market growth potential is big. In 2008, the European and American automobile electronic market, especially for the center with three major U.S. auto giant industrial chain supporting manufacturers suffered even more. Japan's big three manufacturers of sales also contracted sharply, lead to printed circuit used for these vendors factory a grim situation. However, in 2009 China automotive electronics market is emerging. Is expected in 2009 China's auto market will remain 6.5% growth, which led to the development of related industry. In 2008, China's per capita GDP reached $2500, 2009, China's economy will be close to with Japan, the growth of the auto market has huge potential. Predictably, China's auto industry will maintain the good momentum of development. Automotive electronics market provides development space for the automotive electronic printed circuit board.
All in all, 2009 was China's printed circuit industry adjustment, optimization and development of the year. Enterprises should take active strategy, standing up to the pressure in the near future, and all the industrial chain upstream and downstream. At the same time, enterprises should actively the development of the market to seek new opportunities, believe that a full recovery in the market, China's printed circuit industry will skip over the waves, obtain a bigger development.
