The last 2 months of small power machine including marking machine and welding machine demand began to recover gradually, starting from the fourth quarter of last year after the financial crisis begins to release suppressed demand, coupled with the traditional peak season factors, the current sales situation is similar to return to the level of the third quarter of last year.
PCB equipment high gross profit orders also began to recover. In the first half due to PCB equipment sold are mechanical drilling is given priority to, gross profit margin is low, causing more year-on-year drop in gross margin last year. The current PCB laser equipment orders started peatlands, from the current order has been fully committed to the end of the year. Because the PCB is big customer's order, for the downstream industry customer itself began to rebound will be relatively concentrated release large amount of orders. We prefer the products to the long-term development of the company, due to the PCB equipment company in the domestic no rival, main competitors is Japan's Hitachi, and similar products of the company is the other half price, the future will replace foreign markets with price advantage.
A steady rise in printing and high power cutting. Printing equipment including CTP equipment as well as a small offset printing press four color is good, especially the CTP equipment domestic penetration is low (10%), Europe and the United States has reached around 90%, big space in the future. With high power cutting company under the laser localization is expected to improve gross profit margins. The market, China's current ownership more abroad is much lower, also the application of laser cutting machine in the industrial space is huge.
Fine management and improve the added value. The company research and development of the business department personnel to customer needs in accordance with the market positioning, develop market demand for segmenting customers and research products, allowing them to better capture and grasp the market demand. Due to the company's equipment is a necessary part in the field of manufacturing equipment, more income generated from a single products such as marking machine co., LTD., and the whole production line include other machining equipment orders. In the field of solar energy production line, for example, at present, the company used marking machine, such as market share also is higher, the future is expected to provide a complete set of production line equipment to improve the added value of products. And rapid growth in the field of new energy will bring better development of this type of business.
