U.S. electronics industry consulting firm Prismark 's report pointed out that from 2010 to 2015 , China will be nearly 10 % compound annual growth rate of the world's fastest growing PCB market . To 2015 , HDIPCB output share of the Chinese market will be upgraded to today's 42% to 50% . In May this year , AT & Technology and Systems Technology AG (AT & S) announced that its marketing strategy , will increase in China 's energy production and market share , in order to meet because the smart phone and tablet PC market growth for high-end global brought printed circuit board (PCB) of the product requirements. According to the company's second quarter 2011/12 annual financial report : AT & S sales in the second quarter reached 131.4 million euros , operating profit of 15 million euros , the highest level in the history of the best . It is worth mentioning that 60% of second-quarter total revenue comes from the Chinese market.
According to AT & CEO Ge Simai (AndreasGesternmayer) said, "So far , AT & S 's total investment in the Chinese market for the $ 700 million we have just completed the Shanghai factory production line put into operation last Chongqing plant has started civil , is progressing smoothly. the end of July 2011 , the Shanghai plant capacity to achieve all full. added three production lines were in May and August this year put into operation once again confirms the blowout growth and demand high-end PCB products. overall, Shanghai plant production capacity increased by 30 % to a total annual production of 710,000 square meters ( technically maximum capacity ) . " Because land reserves and production capacity of the factory in Shanghai has been completely exhausted , aT & S in China 's western city of Chongqing to establish a new manufacturing base, in order to meet growing market demand. Ge Simai said, " this year's investment in the new plant in Chongqing , will be divided into three phases for construction, a total area of 125,000 square meters , started production in 2013 . Currently, the first phase of construction commenced in June 2011 , is progressing well we will be required to install new technology based on customer requirements and infrastructure and equipment . " Although the investment in the western city, but the technical content from the device to the factory 's products are no different with the Shanghai factory , it can be seen not to find lower cost factories in the Midwest foundry business practices .
According to the ITU , said China and India, a strong impetus to the development of mobile devices. Meanwhile, China's National Bureau of Statistics February 2011 data also show that as of December 2010 , China already has 850 million mobile phone users , 64% of the total population ; which , 3G mobile phone users to 47 million people . As the center of the mobile consumer market , China is playing an increasingly important role in the global market & S , where the annual income of the mobile device business with more than 60% from China. Because of China's important role in the whole supply chain among mobile devices , AT & S decided to migrate their mobile devices division headquarters to Shanghai, China , this move not only shows the Asian market confidence , it also reflects AT & S has become mobile equipment market in the important suppliers.
In addition to the fast-growing consumer electronics markets , AT & S 's high-end PCB products are also widely used in the automotive and industrial electronics , these areas of technology upgrades PCB itself is a very big desire , how to increase density and reduce PCB the thickness of each PCB PCB manufacturers like night and day thing. In technological innovation , the introduction of elements potting & S patented encapsulation technology efficiently ECP active and passive components integrated in printed circuit boards, for those requirements as small as possible , as many functional electronic products. The traditional concept of electronic semiconductor chip package is loaded onto the PCB, the ECP in the conventional technology package provides an alternative to the outer , whereby this company can even enter PCB packaging field .In response to reporters about packaging and testing companies may integrate downstream PCB business issues , said: "In fact, the development of technology gives us the opportunity to enter into the packaging market ." SiB (SysteminBoard) and SiP (SysteminPackage) both due to the development of technology and the concept gradually converged . Due to the high-end PCB width on smaller, high-end PCB manufacturer's production processes more closer to the chip manufacturer, you can see a lot of lithography machines & S factory, suddenly being in wafer fabs general.
Recently, because of the serious debt crisis , the global economic outlook is not optimistic , this Gesi Mai said , "Given the current macroeconomic environment , HDI product demand growth outlook unclear , it is difficult to make quarterly forecast , but market fundamentals do not there will be changes , but also displays a more attractive medium-term growth rate. If consumer spending remain unchanged at the current level , changes in exchange rates do not increase , and the U.S. and European economies do not appear the same as in 2008 suddenly fallen sharply, we also You can make some short-term outlook . anyway, Christmas holidays and consumer behavior will have a major impact on market performance . "
